APAA Sponsors Dasartes Panel at ArtRio on September 14; Explores Formation of Brazilian Chapter

New York, September 10, 2012 —The Association of Professional Art Advisors (APAA), an international organization devoted to ethical art advisory practices, will sponsor Spotlight Art Advisory Brazil on Friday, September 14th, 2012, at 4:30pm at ArtRio in partnership with Dasartes, Brazil’s leading magazine on the visual arts. Spotlight Art Advisory Brazil is a panel discussion about the role of international art advisory in the context of the growing Brazilian art market and the increasing collection requirements of private individuals. In addition to a lively discussion of the specific challenges and opportunities for collectors in Brazil and related curatorial and advisory needs, the panelists will address important trends and tendencies from an international perspective and present their top 10 ArtRio picks. The panel is moderated by Dasartes magazine director Liege Gonzalez and features international art advisors Claudia Paetzold and APAA member Simon Watson.


Brazil’s growing community of art advisors has prompted APAA to explore the formation of its first international chapter, based in São Paulo. Current APAA members Allan Schwartzman, chief curator of Inhotim, and independent advisor and curator Watson, both of whom have established practices in Brazil, are leading independent art advisors who adhere to APAA’s highest ethical practices in the art advisory field.


“APAA is increasing awareness of the important roles played by independent advisors and corporate curators who work to bring art to a broader audience.” says Michelle Isenberg, President of APAA and a Los Angeles-based art advisor who works with private collectors as well as on large-scale public art projects. “By working with our Brazilian colleagues early on, APAA has an opportunity to advocate for transparency and best practices as a means of supporting collectors and professional efforts in the art advisory field.”

“By expanding internationally, APAA aims to grow its membership by stressing integrity, connoisseurship and education,” says New York advisor Wendy Cromwell. “APAA seeks art advisors and private collection curators to join the organization based on a shared expert knowledge of the art market and that individual’s proven success in designated areas of scholarship and ethical practice.”

APAA requires its members to clearly state their business practices in written form, and to be compensated solely by their clients. Membership is by invitation and peer review. Art advisors, as opposed to private dealers, do not principally engage in the practice of buying and selling works of art. They work on behalf of their corporate and private clients to build and maintain art collections of lasting value.


Art Rio Panelists and Co-Presenters


Liege Gonzalez

Liege Gonzalez is the founder of Dasartes, having acted as producer or curator of several art exhibitions and publications. She is also an independent art advisor for selected collectors and corporate clients who wish to start or expand an art collection or to support cultural projects.


Claudia Paetzold

Claudia Paetzold is an art advisor and curator based in New York City, São Paulo and Paris. Her advisory activities include work for individuals, corporations and foundations as well as the organization of educational programs and events. Her extensive experience and international network are grounded by a multidisciplinary education; she holds a BA in comparative literature and philosophy from the Sorbonne, an LLM from Harvard Law School and an MA from Christie’s Education.


Simon Watson

Simon Watson is an art advisor and independent curator based in New York and São Paulo. His 30-years art experience has been focused on spotting and developing the careers of emerging artists, many of whom are now considered to be part of the coveted blue chip category. Watson’s activities include curating and advising on art collections and installations in museums, galleries, institutional settings, luxury retail and private residences.



Dasartes is the first Brazilian magazine on visual arts since the 1990s. Dasartes has established itself as the official magazine of art collectors, dealers and art lovers, thanks to an independent and encompassing editorial, innovative design and the collaboration and support from important players from the art world.


About APAA

The Association of Professional Art Advisors, founded in 1980, is a non-profit organization comprised of leading independent art advisors, private collection curators and corporate art managers. Our goal is to establish and disseminate the highest possible principles and guidelines for acquiring, maintaining and presenting art in our relationships with corporations, public art projects and private collections.

APAA’s diverse community of advisors and curators, who practice outside the museum setting, is united by the organization’s high standards of professionalism. Members are proven experts in their fields, and are committed to promoting the value of art in both the private and public sectors. Members are not art dealers who maintain inventories for sale, but rather are objective advocates who work solely for their clients. More information at

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